Star Gaming Network selects Smaato to ad-enable free Java games
Cupertino / San Mateo, August 22 , 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Star Gaming Network today announced their collaboration for mobile advertising. Star Gaming Network, a subsidiary of SimFreaks.com, offers a wide range of mobile games, based on Java.
By integrating Smaato’s SOMA™ (Smaato Open Mobile Advertising) platform and ad-enabling their games Star Gaming Network can now offer mobile games for free to their users. This business model is attractive to a lot of gamers as they appreciate mobile advertising in return for high quality games. This initiative is expected to raise the brand awareness of Star Gaming Networks within the gaming community.
“By ad-enabling our mobile games we expect to grow our user base and brand recognition significantly”, said Patrick J. Barrett III, CEO of the Star Gaming Network. “We are thrilled to partner with Smaato and take advantage of the SOMA platform and their experience with in-application mobile advertising.”
“Reaching mobile consumers on their handset becomes a very attractive real estate and entertainment publishers and game developers have an attractive audience”, comments Ragnar Kruse, Co-Founder & CEO of Smaato Inc. “We are excited that Star Gaming Network partners with Smaato to offer their mobile gaming inventory to our growing network of partners.”
Star Gaming’s mobile games can be downloaded at www.mobilesgn.com or at wap.gosgn.com on a mobile phone’s web browser.
Smaato Inc. Press Contact
Harald Neidhardt
CMO & Co-Founder
Mobile US: +1 (917) 385 00 99 Phone (USA): +1 (650) 286 1198
Mobile: +49 (160) 94 47 75 55 Phone (Europe) +49 (40) 35 71 83 88
Smaato Inc.
1555 West Hillsdale Blvd, Suite 313
San Francisco, CA, 94108
www.smaato.com
Star Gaming Network Contact
Patrick J. Barrett III. Star Gaming Network LLC / SimFreaks.com LLC
CEO
Phone: +1 (408) 884 9688 ext 1000
Star Gaming Network LLC.
Oakdale, CA 95361
info@sgngames.com
www.sgngames.com
About Smaato Inc.
Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3 rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.
Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German digital media association BVDW. Smaato received several awards for its SOMA platform, including AlwaysOn Media Top100, Andrew Seybold Choice Award and an Orange partner camp Finalist Award. Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European office is in Hamburg, Germany.
A free white paper on Open Mobile Advertising is available for download at www.smaato.com
Smaato® is a registered trademark of Smaato Inc. - SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned in this release may be the trademarks of their respective owners.
About Star Gaming Network
SGN Games is a development studio founded by long term veterans of the game industry. SGN’s mission is to make entertainment software that provides a compelling experience to everyone, both hard-core and casual gamers alike. SGN Games know s games are hit driven and only the top games find a large audience. From their experience working on the number one selling PC game of all time (The Sims, Electronic Arts) the SGN team ha s an understanding of what appeals to the mass market.
SGN Games’ philosophy to focus on the player's experience has driven the establishment of the SGN development processes. Design iterates with play testing to maintain a consistent experience on all devices while adjusting to the varying platform constraints.
This focus is efficiently supported with technologies, such as the SGN GameSystem . The SGN GameSystem is a complete, fully tested framework and library that handles game-independent and device specific tasks. This allows the designer to concentrate exclusively on game play code. One set of game play code can run on a large number of devices.
The SGN Games experience not only includes design and engineering, but also project management and company leadership. SGN believes this breadth of experience will sustain the ability to succeed in the company’s goals.
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